Strategies Complementary
- To increase market share in the new market
- increase budget for product promotion
- Find ways to increase the number of distributors
- Find new market in the eastern region
- Recruit more sales personnel
Guideline of using strategies
- Increase sales through increasing control of downstream activities
- Grow by concentric diversification
- Growth by controlling resources
- look for a partner to diversify within the same sector
Implementing the Strategies
1.Strategy to strategic objectives
-Set the strategic objective to get the strategy
2.Strategic action plan
-Series of activities through of well advance
-Divided into three:
- Strategic Objectives
- Tactical Strategy
- Tactical Objectives
3.Strategic annual action plan
-Must be plan earlier before objective come
4.Successful implementation Phase
- Organization Structure
- The Reward System
- Allocation of Resources
- Managing Change
- Corporate Culture
- Having a Sound Strategic Planning System
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