Definition
-Business= Overview of the organization from the perspective of handling competition
-Functional=Actions to be taken at the various functional or operational levels of the organization.
Business Level Strategy
- Cost Leadership Strategy
- Differentiation Strategy
- Focus Strategy
Functional Level Strategy
-Primary activities
- Inbound Logistics
- Operations
- Outbound Logistics
- Marketing and Sales
- Service
-Support Activities
- Procurement
- Research Development
- Human Resource Management
- Firm Infrastructure
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