Monday, 27 November 2017

Strategic Management and Operation

Strategic Planning Process:The Internal Environment Analysis

Internal Analysis
-Analysis of information obtained from within the company.

Major functional areas are:
  1. Management
  2. Marketing
  3. Finance
  4. Operation/Production
1. Management

-5 basic function of management
  • Planning
  • Organizing
  • Motivating
  • Staffing
  • Controlling
2.Marketing

-7 basis function of marketing
  • Selling product
  • Product and service planning
  • Pricing
  • Distribution
  • Marketing research
  • Opportunity analysis
3.Finance
-Made to identify a company strength

4.Operation/Production
-Process of transforming input into output that are of higher value to the user
at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Strategic Management and Operation

Consolidate,Prioritise and Implement the Strategies Strategies Complementary To increase market share in the new market increase budget...

  • Strategic Management and Operation
    Strategic Planning Process:The Internal Environment Analysis Internal Analysis -Analysis of information obtained from within the compa...
  • Blue Boat
    Nice view from Blue Boat Perth Australia...even this moment is spring...the weather still cold as air conditioner in Malaysia.
  • Strategic Management and Operation
    Typology of Alternative Strategies 1:The Corporate Level Definition -Considered for a overall movement of the organisation, as if looking...